Background color as a hex string (e.g. "#000000"), or null if not set.
Ordered list of content items. Empty array when the unit carries no content.
Free-form key/value pairs set by the marketer in the dashboard — the "headless-CMS fields"
of the unit. Empty object when none are set. Useful for driving app-specific behavior
(e.g. a badge label or a priority flag) without an app release.
Template type as configured in the dashboard, e.g. "simple", "simple-image",
"carousel", "carousel-image", "message-icon", "custom-key-value". null if unknown.
Unique identifier of the display unit. Use it with recordDisplayUnitViewed/recordDisplayUnitClicked.
A CleverTap Native Display unit — a server-driven block of content targeted to the current user, configured entirely in the CleverTap dashboard.
Native Display delivers data, not UI: the Eitri-App receives this object and renders it with its own components (its own fonts, colors, and layout). This is what makes it a good fit for the Eitri runtime — the app stays in full control of appearance while CleverTap decides what content to show and which users see it.